Apple Begins Rolling Out Apple Watch 'Reserve and Pick Up' System for In Store Purchases

Apple has begun rolling out a new Apple Watch 'Reserve and Pick Up' system to let customers reserve a watch for purchase in store.

Reserve this Apple Watch to buy it in store today.
When you make a reservation, we’ll have your Apple Watch waiting at a time and an Apple Store that work for you. A Specialist will answer questions and help you try it on, so you can be sure you’re getting the right one.


Currently, in store purchase of all Apple Watch models are available by reservation only. You can reserve the model of your choice starting at 8:00 am local time each day. Due to high demand, not all models are available for reservation.



The reservation system is currently available in Australia and is going live in the U.K. as well. It's likely that it will become available in the U.S. sometime later tonight or tomorrow. A report from earlier today confirmed that U.S. retail stores have already received stock for in store availability.

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