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Apple has officially announced a 'Spring Loaded' special event that will take place on April 20.

Check out these renders that visualize the design of Apple's rumored AR/VR headset.

The Apple iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max are now available to pre-order!

Apple quietly upgraded its A12, A13, and S5 products last fall with a second generation secure storage component.

Apple has partnered with Kim Kardashian to debut new 'Kim K Special Edition' Beats Fit Pro wireless earbuds in three new colors.

Apple has shared the official trailer for 'My Kind of Country', an upcoming music competition series with Reese Witherspoon, Kacey Musgraves, Jimmie Allen, Mickey Guyton, and Orville Peck.

Apple's new 15-inch M3 MacBook Air is on sale for $65 off today, just days after its release.

Apple has announced the launch of Apple News+ in Australia and the United Kingdom.

Apple has announced that it's expanding the 'Everyone Can Code' program to even more students around the world.

Apple may be planning to ship its upcoming iPhone 12 models with a new braided USB-C to Lightning cable.

There is a 40% chance that Apple will acquire Netflix, according to a new report from Citi.

Apple has seeded watchOS 8.4 beta to developers for testing.

Apple has released iOS 15.3 beta 1 and iPadOS 15.3 beta 1 to developers for testing.

Amazon has released a new Fire TV Stick 4K (2nd gen) and Fire TV Stick 4K Max (2nd gen) to rival the Apple TV.

Apple's new 11-inch iPad Pro with M4 chip is on sale for $100 off today!

An update to Compressor brings a new 4K export preset for creating video files for Apple devices and other improvements.

Apple's 2015 Lucky Bags have gone on sale at Japanese Retail Stores, giving customers a chance to get high-priced items at a very large discount..

Apple has announced 'The Sound of 007', a new feature documentary about the music of James Bond.

Apple may be developing three new displays that use LG panels, according to a rumor.

Apple today stated that Apple Retail has seen over 1 billion visitors and plans to have opened 363 stores by its fiscal year's end.

Apple has seeded watchOS 7.4 beta 7 to developers for testing.

Apple has debuted the official trailer for the second season of its musical comedy 'Schmigadoon!'.

Apple has announced that its China Clean Energy Fund has invested in three wind farms.

Apple has shared an early look at 'The Big Cigar,' a new limited series starring André Holland as Black Panther leader Huey P. Newton.

Apple CEO Tim Cook has sent a video message to employees urging them to review Apple's Business Conduct Policy and act with integrity.

Apple has released iPhone 14 and iPhone 14 Plus Silicone Cases in four new colors.

Apple has updated Motion with support for iPhone 15 Pro log-encoded video and fixed a couple issues that could affect performance.

Apple has updated Compressor with support for iPhone 15 Pro log-encoded video and fixed various issues including one that could cause the comparison viewer to not reflect camera log selection.

Apple has announced that its new 'Universal Control' feature won't arrive until spring 2022.

Apple's third generation entry level AirPods are expected to use a system-in-package (SiP) solution that's similar to the AirPods Pro.

Apple is giving away a free Holiday Playlist via the Apple Store app.

Apple is purportedly planning to delay its release of iPadOS 16 until October.

Apple has announced 'Silo' (FKA 'Wool'), a new 10-episode drama series based on Hugh Howey's New York Times bestselling trilogy of dystopian novels.

Some Apple Stores are recognizing World AIDS Day by changing the color of their store logo to red.

Apple is celebrating the tenth anniversary of the iPhone tomorrow January 9th.

Apple has officially released iOS 17 and iPadOS 17 to all iPhone and iPad users for download.

The Apple Watch Series 7 is on sale today for just $279.99!

Apple has stopped signing iOS 14.4.1, preventing users from being able to downgrade or restore to that firmware version.

Apple's new AirPods 3 wireless earbuds are on sale for $139.99 today, their lowest price ever.

The Elago W3 is a vintage Macintosh charging stand for the Apple Watch.

Ford Executive Director for Connected Vehicles and Services, Don Butler, says he's excited about the prospect of Apple and Google entering the car market.

Apple has seeded watchOS 7.4 beta 6 to developers for testing.

Apple has updated its Apple Store app with Passbook Gift Card support for international users in several countries including Canada and the U.K.

Apple CEO Tim Cook has agreed to testify before the House Judiciary Committee as part of an antitrust investigation into the company.

These are the full iPadOS 17.4 release notes for iPad.

Disney has announced that starting today guests at Walt Disney World Resort can use the MagicMobile service on their iPhone and Apple Watch for contactless entry to theme parks.

Belkin has announced that the Wemo WiFi Smart Dimmer now features Apple HomeKit support without the need for a hub.

Apple is already working on the design for a second generation AR headset.