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Apple has officially released visionOS 2.3 for its Vision Pro headset.

Apple has shared a new Valentine's Day ad for the Beats Pill portable Bluetooth speaker.

Apple is in talks with Barclays and Synchrony to replace Goldman Sachs as its credit card partner for Apple Card, according to a new report.

Apple has released watchOS 7.3.2 for the Apple Watch.

Apple has officially released iOS 18.3 for iPhone with enhanced visual intelligence and iPadOS 18.3 for iPad.

The new Apple Pencil Pro is on sale for $30 off today!

Apple has announced its biggest lineup of programming yet for Apple Fitness+, designed to help users stay active in the new year.

Apple has launched a free repair program for Apple Watch Series 5 and Apple Watch SE models that are not charging after entering Power Reserve mode.

Apple has launched a new 'Apple for Kids' portal to help parents and guardians set up and manage children's devices.

Apple has revealed its top 45 app and game finalists for the 2024 App Store Awards.

Apple has announced the launch of a new 'Advanced Commerce API' that makes it easier for developers to support exceptionally large content catalogs, creator experiences, and subscriptions with optional add-ons.

Apple has shared a new ad for the second season of 'Severance' featuring Tim Cook.

Apple has seeded the third beta of tvOS 18.3 to developers for testing.

Apple has seeded the third beta of watchOS 11.3 for Apple Watch to developers for testing.

Goldman Sachs CEO David Solomon hinted at an early exit from the company's partnership with Apple for the Apple Card during an earnings call today.

Apple has seeded the first release candidate of visionOS 2.3 to developers for testing.

Apple has announced that it will hold its 2025 Annual Meeting of Shareholders on February 25, 2025.

Apple has announced 'Time to Walk', a new audio walking experience for Apple Fitness+ and Apple Watch.

Apple has released macOS Sequoia 15.3 beta 3 to developers for testing.

Apple has posted a support document about the availability of TikTok and other ByteDance apps in the United States.

Apple has debuted an official trailer for 'Vietnam: The War That Changed America,' a new documentary series narrated by Academy Award nominee Ethan Hawke.

Apple Arcade is ringing in the new year with 10 new games and updates to existing titles.

Apple has temporarily disabled Apple Intelligence notification summaries for select apps in iOS 18.3 beta 3.

Apple's smartphone sales declined by 18.2% year-over-year in China for Q4 2024, according to a new report.

Plex has announced that it's expanding the preview of its redesigned app experience to Apple TV.

Apple is planning to equip the iPhone 17 series with advanced VC heat dissipation technology, according to a new rumor.

Apple today announced Apple Watch Series 6, introducing a new Blood Oxygen sensor, faster S6 System in Package (SiP), next generation always-on altimeter, new case colors, and new bands.

Apple has posted three new ads for the Apple Watch Series 6.

Apple has officially announced the launch of Apple Fitness+, the company's new workout subscription service.

Apple has released iOS 18.3 beta 3 and iPadOS 18.3 beta 3 to developers for testing.

Apple is in discussions with multiple lidar suppliers as it pushes forward with plans to produce a self-driving electric car.

Hyundai and Kia now say they are not in talks with Apple about production of an electric vehicle.

Apple's new AirPods 4 with Active Noise Cancellation (ANC) are on sale for $164.99 today.

Apple is planning to add blood glucose monitoring capabilities to the Apple Watch Series 7, according to a new report.

Apple's much-anticipated Smart Home Hub is set to be announced soon, but consumers may have to wait longer than expected to get their hands on it.

Apple has seeded the third beta of visionOS 2.3 to developers for testing.

Apple has poached Porsche's VP of Chassis Development Dr. Manfred Harrer for its Apple Car project.

Apple's AirPods Max headphones with USB-C are on sale for $99.01 off today.

Apple's market share dipped 2% year over year as the global smartphone market returned to growth in 2024 after two consecutive years of annual declines.

Apple has seeded the second beta of watchOS 11.3 for Apple Watch to developers for testing.

Apple has seeded the second beta of tvOS 18.3 to developers for testing.

Apple has stopped signing iOS 18.2, preventing users from being able to downgrade or restore to that firmware version.

Apple is planning to launch its next generation iPhone SE and iPad 11 by April, according to Mark Gurman.

Apple has announced that it will release a limited edition Apple Watch Series 6 to celebrate Black History Month.

Apple has officially joined the Board of the Ultra Accelerator Link Consortium (UALink), alongside Alibaba Cloud Computing and Synopsys.

Apple's Board of Directors appointed Kevan Parekh, 53, as Apple's Senior Vice President, Chief Financial Officer, effective January 1, 2025.

Apple has introduced a new Cardio Fitness notification feature for Apple Watch.

Apple will face challenging hurdles in 2025, including nearly stagnant iPhone growth, according to a new report.