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Apple has posted a new Shot on iPhone ad entitled, 'A Portrait of Canada'.

Apple engineers are reportedly contacting iPhone 4S owners to solve battery life issues with the new device

Amazon is offering a rare discount on the Apple iPhone 7 smart battery case.

Over a year after the release of iOS 6, Apple Maps has taken a significant amount of users away from Google Maps, despite the availability of a Google Maps app for iOS.

Apple has sent an email to developers informing them that it will wipe all iTunes Match libraries on Thursday.

Apple has released iOS 9.1 beta 3 to developers for testing.

Apple has officially released OS X El Capitan for download.

Apple has stopped signing iOS 8.4.1 and iOS 9.0 following the release of iOS 9.0.2 earlier today.

Siri co-founder and CEO, Dag Kittlaus, has left Apple

Apple has released OS X El Capitan 10.11.1 beta 2 to developers for testing.

Apple's next generation iPhone is again rumored to feature the Smart Connector.

Apple has reportedly delayed mass production of its new 2020 iPhones by around one month.

In addition to the Mail Application update, Apple has pushed out an iBooks update, version 1.0.1, that brings bug fixes and stability improvements.

Apple has topped Forbes' World's Most Valuable Brands List for third straight time.

Apple has updated GarageBand for Mac with stability improvements and bug fixes.

Apple has updated its AirPort Utility app for iOS with 64-bit support.

Apple's Q4 results were below expectations sending the stock down 7% in after hours trading. Here's a look at the quarterly results in charts.

Apple has updated its TestFlight app to support internal testing of tvOS apps and to let testers accept beta invitations with redemption codes.

Apple has unveiled a new 'Active Collection' of headphones that includes blue, yellow, and red colors of the Beats Tour2 In-Ear Headphones, Beats by Dr. Dre Solo2 Wireless Headphones, and Beats Powerbeats2 Wireless In-Ear Headphones.

A whole lineup of 'iPhone 8' cases made by Olixar are available to pre-order months ahead of the rumored smartphone's release.

It appears that Apple is already selling the iPhone 4S unlocked in the U.S., according to iOS developer Steven Troughton-Smith.

Apple has seeded employees and AppleSeed program members with an update to the OS X Mavericks Mail application for testing.

Apple has released iOS 9.1 beta 2 to developers for testing.

Asymco analyst Horace Dediu has posted some interesting analysis of the increase in visitors to Apple's retail stores.

Apple has started advertising stock iOS apps in App Store search results.

Steve Wozniak says he is 'a little afraid about the future of Apple' but says 'it could go positive'.

Apple has acknowledged a manufacturing issues with a limited number of iPhone 5s devices that could cause the battery to drain quickly.

Apple CEO Tim Cook has sent an email to employees to let them know that Apple is giving them some extra time off with pay for Thanksgiving.

Samsung has a new 'It's Not a Phone, It's a Galaxy' ad that touts Samsung Pay as being accepted at more locations than Apple Pay.

Apple has released a software update for the Apple TV that brings AirPlay Mirroring, Photo Stream, Trailers, National Hockey League, and Wall Street Journal Live.

Apple has updated Keynote with support for iCloud and other new features

Apple is working on a new MacBook Air with a mini-LED display and a flatter design.

Apple, Google, Intel, and Adobe must face a class-action lawsuit from employees who claim their wages were held down by anti-poaching agreements between the companies.

Apple has begun accepting iTunes donations to the Red Cross that will go to help those affected by the Refugee and Migrant Crisis.

The battery capacity of Apple's new AirPods Pro 2 has been revealed in a regulatory filing.

Apple has lifted the embargo on reviews of the new 2018 MacBook Air.

The Apple Store has gone down ahead of iPhone 4S pre-orders which are expected to start at 12:01AM PST.

Apple has released Safari Technology Preview 33 for macOS Sierra and macOS High Sierra.

Apple has released a new 'Switch to iOS From Android' app on the Google Play Store, making it easy for Android users to transition to its mobile devices.

Apple has updated iMovie for iOS with the ability to edit and share 4K movies, 3D Touch support for the iPhone 6s, and much more.

Apple has just released OS X Server for Mavericks on the Mac App Store.

The Anki DRIVE Starter Kit is now available from the online Apple Store. Anki DRIVE uses Artificial Intelligence (AI) to deliver a racing game with cars you can control from your iPhone or iPod touch.

Check out this compilation of adjectives Apple used to describe it's products during yesterday's keynote.

Apple has posted its iPad Air introductory video to YouTube, take a look!

Apple has posted a new video that shows how people have been using the iPad since its release three years ago.

The iPhone 6s costs Apple about $234 in components to build, according to estimates from Bank of America Merrill Lynch.

Apple has updated its iCloud Storage Pricing support document to reveal pricing for all countries.

Apple has announced that iWork for iCloud updates are coming in 'just a few short hours'.