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Apple has posted a new iOS 10 'Hey Hi Hello' ad that highlights some new features of its upcoming mobile operating system.

Apple has just released iOS 10 beta to developers for download.

Apple has released tvOS 10 beta to developers for testing.

Apple has released watchOS 3 beta to developers for download.

Apple has announced some leadership changes today with Jeff Williams being named chief operating officer and Johny Srouhi joining Apple as SVP for Hardware Technologies.

Apple has released iOS 9.3.2 beta 4, OS X El Capitan 10.11.5 beta 4 and tvOS 9.2.1 beta 4 to developers for testing.

If you've noticed that you need to enter your passcode more often it may be because Apple has quietly added some new passcode requirements to Touch ID.

We will be providing coverage of Apple's WWDC 2015 Keynote beginning June 8th at 10:00am PST / 1:00pm EST.

Apple held a press briefing yesterday touting its security organization as the most effective in the world.

It's 'highly likely' that Apple will discontinue the Space Gray colored iPhone and replace it with a deep blue colored one, according to a recent report.

Intel has landed orders for the LTE modem in the new iPhone, reports Bloomberg.

Warren Buffet's Berkshire Hathaway has disclosed a $1.07 billion stake in Apple.

Apple CEO Tim Cook visited China today after a series of setbacks in the country.

Apple has released iTunes 12.4 with minor design tweaks, including a revamped media picker, a dedicated sidebar, and simplified navigation

Apple is working on an Amazon Echo competitor and preparing to release a Siri SDK.

Apple has sent out press invites to its 2016 WWDC keynote on June 13th at 10am PT.

Apple has reportedly asked suppliers to produce a higher than expected number of iPhone 7 units.

Ground level video footage of construction on Apple Campus 2 has been leaked online.

Apple has updated its Apple Music app for Android bringing support for Music Videos and Family Memberships.

Apple has updated the iTunes U app with the ability to import class rosters, guide students to courses from the Classroom app, and add materials from cloud storage providers.

Apple has announced an updated 12-inch MacBook featuring the Skylake Core M processor, a new Rose Gold color option, and better battery life.

Apple released numerous beta updates today including OS X 10.11.5 beta 3, tvOS 9.2.1 beta 3, Safari Technology Preview 3, and iOS 9.3.2 public beta 3.

Apple is installing metal detectors at the entrance to WWDC, a first for the event.

Following its recent earnings call, Apple held a town hall meeting for company employees to make some announcements and take questions.

India has reportedly rejected Apple's request to import and sell refurbished iPhones in the country.

Apple is highlighting other developer events around San Francisco next month for those who were unable to attend WWDC.

NBC Universal has launched new Bravo Now, E! Now, and Syfy Now apps for the Apple TV.

Apple may be planning to ship the iPhone 7 with headphones that have the standard 3.5mm connector and include a Lightning adapter.

Twelve South has launched TimePorter, a travel tote and charger for the Apple Watch.

A spoof of Apple's Hey Siri ad featuring Neil Patrick Harris, where Siri reads a note from the iPhone.

Yahoo has announced the launch of a new Yahoo Sports app for the Apple TV.

Apple has announced that starting June 1st all new Apple Watch apps must be native apps built with the watchOS 2 SDK.

Apple has released the first preview of Swift 3.0 for download.

Apple has released a new build of iOS 9.3.2 for the 9.7-inch iPad Pro after many users reported getting their devices bricked by the original software update.

Apple has released watchOS 2.2.1 for download.

Apple has updated GarageBand for iOS with AirDrop, enhanced Multi-Touch capabilities, a new alphabetical sidebar for Loops, extensive Chinese language localization, traditional Chinese instruments, and more.

Apple is reportedly working on a major update to the MacBook Pro which will bring a new OLED display touch bar above the keyboard, USB-C/Thunderbolt 3, and Touch ID.

Apple has updated the new Apple TV's universal search with support for NBC.

Talks between Apple and automobile companies Daimler and BMW have collapsed after the companies failed to reach an agreement on who would lead the project and who would own the data.

Coach is planning to debut a series of designer bands for the Apple Watch as early as June.

Apple has released OS X El Capitan v10.11.6 beta to developers for testing.

A new aerial drone video that shows construction progress on Apple Campus 2 has been posted by Matthew Roberts.

Apple Watch shipments are predicted to fall 25% this year despite the launch of a new Apple Watch 2 model.

Apple and SAP announced an enterprise-focused partnership that aims to bring the SAP HANA platform to the iPhone and iPad

Taylor Swift is starring in another Apple Music ad entitled, 'Dance Like No One's Watching'.

Worldwide smartphone sales grew 3.9% in the first quarter of 2016 but Apple's market share dropped to 14.8%, according to the latest Gartner report.

Apple has pulled the iOS 9.3.2 software update for the 9.7-inch iPad Pro which appears to be bricking select devices.

Apple is paying tribute to the late Muhammad Ali on its homepage.