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July was a record setting month for Apple's App Store in terms of revenue and customer transactions

The Apple Online Store has gone down to prepare for the start of iPhone 6 and iPhone 6 Plus pre-orders tonight.

Apple has announced that a record number of iPhone pre-orders were placed overnight.

Angela Ahrendts plan for Apple retail focuses on Mobile Payments, Growth in China and a revamped customer experience

Apple acquired the 'Pandora for Books' startup BookLamp back in April for $10-$15 million

Apple has launched its new, cheaper, iCloud storage plans.

Alongside its Diversity report, Apple has posted a new video to YouTube entitled, 'Inclusion Inspires Innovation'.

Google is in talks with HP regarding a potential enterprise partnership following Apple's announcement of a deal with IBM last month.

Apple has expanded its iPhone and iPad device trade-in program to Australia, giving $250 credit towards a new iPhone or up to $215 for an iPad.

Apple today launched 'iTunes Pass' in Japan. The new service lets users visit an Apple Store to add money to their iTunes account without requiring the purchase of a gift card.

Apple suppliers are scrambling to produce enough displays for the iPhone 6 after a key component in the display had to be redesigned.

Apple's retail head, Angela Ahrendts is planning for a restructuring of Apple Stores as well as new store openings across the United States, China, Italy and Spain.

Swatch has denied a report from yesterday that claimed the company was working with Apple on a line of smartwatches.

Morgan Stanley has issued a new investor note increasing Apple's price target to $110.

Apple is 'tentatively' planning to unveil the iPhone 6 and provide final iOS 8 details in mid-September, according to a new report.

Apple has updated its homepage to show off two new Your Verse stories as part of its iPad Campaign

Recent iPhone 6 teardowns reveal that the iPhone 6 features two accelerometers, a six-axis InvenSense combination gyroscope-accelerometer and a Bosch BMA280 three-axis accelerometer.

Here are the highlights from Apple's Q3 2014 financial results conference call that took place today.

Conan O'Brien has created an ad for Samsung following consumer concern that the iPhone 6 could bend in your pocket.

Apple has announced the addition of 21 new artists to its iTunes Festival 2014 lineup.

Check out this photo of a full scale segment of Apple Campus 2, the new spaceship-like headquarters of Apple being built in Cupertino.

Apple, Park Pictures, and TBWA\Media Arts Lab have won an 'Outstanding Commercial' Emmy for their 'Misunderstood' holiday ad.

Apple has seeded a new build of OS X Mavericks 10.9.5 to developers for testing.

Apple is reportedly enlisting professional athletes to test the fitness capabilities of its upcoming iWatch in intense training environments.

A Tampa fraudster was able to scam Apple 42 times, stealing $309,768 from the company using a trick known as a forced sale.

Apple has updated its App Store Review Guidelines ahead of iOS 8.

KCBS traffic reporter Ron Cervi has posted new aerial photos of Apple Campus 2 under construction.

Apple has revealed that the iPhone 6 and iPhone 6 Plus will be available to order in at least 17 more countries on September 26th.

Apple has released Safari 7.0.6 and Safari 6.1.6 for users of OS X Mavericks, Mountain Lion, and Lion.

Apple has conducted an interview with Tom Hanks via its @AppStore Twitter account about his new 'Hanx Writer' app for iPad.

Martin Hajek has taken his iPhone 6 renders to the next level giving us a visualization of the rumored smartphone's unboxing and Apple's in-store displays.

Apple is actively seeking retail employees to test its upcoming Photos App for OS X

Apple has reportedly added a new supplier to help with iPhone 6 battery yield issues.

Apple has posted its inspirational 'Perspective' video used to open the September 9th keynote address.

Here's an extensive photo gallery of the new 'iPhone 6' and 'iPhone 6 Plus'.

Jimmy Kimmel is at it again. This time he is showing people a $20 Casio watch and telling them it's the Apple iWatch.

Apple has posted a new ad for the iPhone 5s entitled, 'Dreams'.

Apple has released a second public beta of OS X Yosemite to users for testing.

Apple will begin creating its own TV advertisements, rather than relying on its long time partners TBWA\Chiat\Day

Apple will launch the much anticipated iPhone 6 in September, according to a new report.

Apple will reportedly introduce MFi specifications for Lightning Cable headphones in a future iOS software update.

Apple will reportedly begin performing iPhone 5s screen replacements in its retail stores on August 4th.

Apple has seeded iOS 8 beta 6 to select testing partners for download and testing before its GM seed that is land soon

Apple's share price has hit $100 for the first time following its 7-for-1 stock split.

Apple has updated Motion and Compressor to fix reliability issues when burning a Blu-ray Disc or creating a Blu-ray disk image.

Apple's next generation A8 processor may remain dual-core, but it could have clock speeds exceeding 2.0Ghz

Apple is reminding customers of a Tax Free period in certain United States states, giving customers a discount during a 'tax free holiday'

A U.S. District Judge was rejected a proposed settlement between Apple, Google, Intel, and Adobe regarding anti-poaching agreements set between the groups