Amazon Announces Big Spring Sale 2026 Running March 25-31

Amazon is bringing back its Big Spring Sale this year, running a seven-day event from March 25 through March 31. The promotion spans a wide range of seasonal categories, but for tech buyers, it also presents an early opportunity to pick up discounts on recently released hardware.



The timing lines up closely with Apple's recent product launches. We are already tracking early Amazon deals on the MacBook Neo, M5 MacBook Air, and M4 iPad Air. Older staples are also seeing notable discounts, including record lows on the first-generation AirTag and current deals on the AirPods Pro 3.


If you are tracking a specific price, you can set up alerts using the iClarified Apple Price Tracker. It monitors retailers and notifies you when a Mac, iPad, or accessory reaches your target price.

Amazon is structuring the week around daily themed deal drops and curated Top 100+ lists, with new offers refreshed each day. The company is also highlighting Doorbuster deals starting at 40 percent off across categories. Amazon says customers can shop deals across more than 35 categories, including electronics, fashion, beauty, home, lawn and garden, and groceries.

The retailer is also promoting Rufus, its AI shopping assistant, which can help find deals, track price history, set alerts, and automatically purchase items once they reach a target price.

Anyone in the United States, Canada, or Mexico can shop the Big Spring Sale. However, some offers are labeled with a Prime Spring Deal badge and require an active Prime membership. If you are not currently subscribed, you can start a free 30-day trial.


More details are available on the official Amazon Big Spring Sale page.