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Apple Shares 'new trick' Shot on iPhone 18 Pro Ad Featuring ROSÉ [Video]
Posted September 18, 2026 at 5:31pm by
Shalom Levytam
Apple has shared a new Shot on iPhone ad centered on ROSÉ's "new trick" music video, which was filmed entirely on iPhone 18 Pro.
The 35-second spot cuts between scenes from the finished video and behind-the-scenes footage of the phone mounted in handheld and larger production rigs. The music video was directed by Dave Meyers.
Apple highlights the 48MP main camera and its variable-aperture lens, saying the setup improved low-light footage and depth of field during the shoot.
Take a look at the ad below...
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