Most Media Companies Oppose $.99 iTunes TV Show Rentals

Most media companies are reportedly against Apple's plan for $.99 TV Show rentals with one exception and one undecided.

According to the NY Times, NBC, CBS and Time Warner are opposed to Apple's plan because they worry that Apple's commercial-free offerings will eat into DVD sales and reduce cable subscriptions.

Disney is said to be a go on the plan; however, that is not surprising given Steve Jobs' position as Disney's largest shareholder.


News Corp (FOX) executives are divided over offering TV shows at such a discount due to the same concerns expressed by the other networks; however, CEO Rupert Murdoch is said to be in favor. Murdoch is reportedly prepared to join a six month pricing trial to cement a relationship with Steve Jobs and hopefully reap benefits for the company's newspaper division.

We will find out if Apple has been successful in pitching its plan during a 'Special Event' tomorrow.

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