Apple's Share of the College Campus [Chart]

Apple products play an oversized role in college campuses, according to a small survey by Hudson Square Research's Daniel Ernst.

Fortune relays some of the points from his report.


● Apple's share of computers purchased in the last three months rose to 38% from the 32% recorded in 2009, 29% in 2009, and 14% in 2007. Moreover, among all the computers owned by respondents in our survey, Apple's share rose to 51% from 33% in 2009.
● iPhones accounted for 42% of mobile handsets purchased in the last three months, up from 35% in 2009. Among all phones owned by our respondents, Apple held a 21% share.
● Apple's iPad and Amazon's Kindle each held a 48% share among those that brought an e- reader / tablet to school, Sony's e-reader held a 4% share.
● While few students recently bought a new MP3 player, 92% brought one to school, of which 95% were iPods. 74% of our respondents cited iTunes as his/her primary music source.

Take a look at a couple charts below or hit the link for more.