June 25, 2022
Apple May Have Acquired Imsense For Its New HDR Capabilities

Apple May Have Acquired Imsense For Its New HDR Capabilities

Posted September 13, 2010 at 1:46pm by iClarified · 8085 views
Apple may have acquired Imsense Ltd for the new HDR capabilities found in iOS 4.1, according to a MacRumors report.

The small Cambridge, UK-based company specialized in "eye-fidelity" technology for producing nearly instantaneous Dynamic Range Correction in both standard and HDR photos.

According to Braveheart Ventures, which backed imsense, the company was acquired by "an undisclosed trade buyer in July 2010". Its website, Facebook, and Twitter accounts have been closed. Its application for the iPhone, imphoto, has been removed from the App Store. Both its PC and Mac applications appear to have been discontinued and the company's Director of Engineering Alexis Gatt left the company in July to become a senior engineer at Apple.

This evidence strongly suggests that Apple is the "undisclosed trade buyer" of imsense. You can see more of the company's technology featured on a Flickr page that is still up.

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Apple May Have Acquired Imsense For Its New HDR Capabilities Apple May Have Acquired Imsense For Its New HDR Capabilities

Apple May Have Acquired Imsense For Its New HDR Capabilities Apple May Have Acquired Imsense For Its New HDR Capabilities
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