May 19, 2024
Apple Dominates Tech News Coverage

Apple Dominates Tech News Coverage

Posted September 27, 2010 at 1:00pm by iClarified
A yearlong research study by the Pew Research Center's Project for Excellence in Journalism found that 15.1% of tech news articles are about Apple; 11.4 percent were about Google; and a meager 3 percent were about Microsoft.

It's not as if Microsoft lacks for public relations people. But Apple is especially effective at seizing journalists' attention, said Amy S. Mitchell, the deputy director of the Project for Excellence in Journalism, citing the anticipation for new devices and Apple's "very public way of releasing products."

The study looked at technology news coverage by 52 newspapers, broadcasts and websites from June 2009 through June 2010.

The iPhone 4's release reached the #2 most-talked-about story with 6.4% of all coverage, and the iPad reached #4 with 4.6%.

Interestingly, the biggest story of the entire year was texting while driving which accounted for 8.5% of all articles.

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Apple Dominates Tech News Coverage

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