Apple has surpassed 10% marketshare of computer shipments for Q3 2010, according to Gartner, Inc.
In the U.S. market, HP was the No. 1 vendor in the third quarter of 2010 as its shipments increased 2 percent (see Table 2). HP was impacted by consumer PC demand. Dell also had a challenging quarter. Apple had another strong quarter. Increasing traffic to Apple, associated with the iPad release (iPads are not included in Gartner's PC shipment statistics), as well as iMac and Mac Pro refreshes, contributed to the growth.