Nielson Blunders on Claim That 1/3 of iPad Owners Never Downloaded an App

Nielson has backtracked on their startling claim that 1/3 of all iPad owners have never downloaded an app.

The usually reputable Nielsen Company now says, "This article and the related download have been amended to reflect updates to the percentage of iPad users in the survey downloading apps."


Turns out the percentage of iPad owners that have never downloaded an app is 9%. You can see the updated chart below...

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