June 20, 2024
Apple Builds Secret Stage Store for iPhone Filming

Apple Builds Secret Stage Store for iPhone Filming

Posted June 3, 2008 at 3:18pm by iClarified
A tipster reports that Apple built a full-size replica of an Apple Store on the Warner Bros lot in total secrecy, according to a ValleyWagt.

The stage was build to film a commercial that will air for Steve Jobs's keynote June 9 at Apple's Worldwide Developers Conference.

The tip ValleyWag received:
Seen over Memorial Day weekend, Apple built a full scale store on a sound stage at the Warner Bros. lot in Los Angeles. On Memorial Day they proceeded to shoot a commercial that will be part of Steve's announcement on June 9, a la Steve's favorite team at TBWA/Chiat/Day. This was no small feat. This was a full scale and fully operable store, complete with laptops, iMacs, the kids pod, software and accessories on the shelf, functional genius bar. Everything you'd see at at the Apple store, was on the lot/soundstage (same one that The Perfect Storm was filmed on) in working order. The store took 2 days to build. Tear down was complete Monday evening (memorial day). Only a handful of people were allowed to stay for the shoot and no extras/actors were seen in the "store" when the shooting commenced.

Read More

Apple Builds Secret Stage Store for iPhone Filming
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
iClarified Icon
Would you like to be notified when we post a new Apple news article or tutorial?
You must login or register to add a comment...
Recent. Read the latest Apple News.
Tutorials. Help is here.
Where to Download macOS Monterey
Where to Download macOS Ventura
AppleTV Firmware Download Locations
Where To Download iPad Firmware Files From
Where To Download iPhone Firmware Files From
Deals. Save on Apple devices and accessories.