Apple is Rapidly Eating Amazon's Lead in the e-Reader Market

Apple is rapidly eating up Amazon's lead in the e-Reader market, gaining 32% of the market since the iPad's release and bringing the Amazon Kindle down 47%, according to a ChangeWave survey.

While both devices are highly rated, three-in-four iPad e-Reader owners (75%) say they are Very Satisfied with their device compared to 54% of Kindle e-Reader owners.


ChangeWave also found that:

● Amazon Kindle owners are more likely to read books on their device (93%) than iPad owners (76%).

● But iPad owners are nearly five times more like to read Newspapers and Magazines than their Kindle counterparts, and 15 times more likely to read Blogs and News Feeds.

Of customers planning to make an e-Reader purchase this holiday season, 42% are intending to buy an iPad and 33% are intending to buy a Kindle.