July 11, 2026
Apple TV Launch Doubles Roku Sales

Apple TV Launch Doubles Roku Sales

Posted December 20, 2010 at 4:52pm by
Roku sales actually doubled when the new Apple TV was launched, according to Roku CEO Anthony Wood.

BusinessInsider notes Roku is expecting to sell its 1 millionth box by the end of this year, Wood tells us. Its 2010 revenues will surpass $50 million, and the company expects to top $100 million in sales next year.


The $80 Roku XD streaming player is #9 on Amazon's best-selling gadgets list, while its $100 XDS player (more features) is #11. Roku's low-end "HD" player is #42.


The Apple TV is listed at #23 on Amazon; however, the item is backordered and unavailable through the online retailer for the time being.

Read More [via 9to5Mac]


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