Apple has create an official twitter account for the App Store to help followers keep up to date with the store's offerings.
Welcome to App Store on Twitter! Follow us to discover new apps, get exclusive offers, and share with friends. #appstore
The second tweet promotes the Nike Training Club app.
Motivation. Full-body workouts. On-demand instruction. It's all available on Nike Training Club. Nike Training Club App Store short link (no longer available) #appstore
[via Atan]
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