Yahoo announced Livestand, a digital newsstand for iPad and Android tablets during a conference call today.
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As the premier digital media company, we see a clear opportunity to push the boundaries of personalization to deliver intelligent experiences specifically tailored for each individual. This ultra personalized content experience is our vision for Livestand from Yahoo! – a digital newsstand, delivering a wealth of ever-changing content from multiple publishers, continuously programmed by a person's interests and contexts.
With Livestand from Yahoo!, what you're reading will be personalized based on your interests, your location and even the time of day. Your experiences, which will begin on tablet form factors, will include intuitive touch interactions and an elegant design that focuses foremost on the content.
As the media landscape continues to evolve with mobile and tablet experiences top of mind, publishers and advertisers must expand their content to these platforms to stay in front of consumers. We see an opportunity to provide publishers and advertisers with a pipeline for fresh and active content and to help them reach and engage their most valuable audiences.
With Livestand, we're using ad formats that evoke the emotion of TV advertising with a highly-visual magazine-like experience. And they're combined with the effectiveness of an Internet ad that's data-rich, actionable, even location aware. It's all personalized and in context – just like our content.
In the first half of 2011, you'll see Yahoo!'s vast digital content library come to life through Livestand from Yahoo! – from Sports, News, Finance, Flickr, omg!, and the Yahoo! Contributor Network – as iPad and Android tablet applications.
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As the premier digital media company, we see a clear opportunity to push the boundaries of personalization to deliver intelligent experiences specifically tailored for each individual. This ultra personalized content experience is our vision for Livestand from Yahoo! – a digital newsstand, delivering a wealth of ever-changing content from multiple publishers, continuously programmed by a person's interests and contexts.
With Livestand from Yahoo!, what you're reading will be personalized based on your interests, your location and even the time of day. Your experiences, which will begin on tablet form factors, will include intuitive touch interactions and an elegant design that focuses foremost on the content.
As the media landscape continues to evolve with mobile and tablet experiences top of mind, publishers and advertisers must expand their content to these platforms to stay in front of consumers. We see an opportunity to provide publishers and advertisers with a pipeline for fresh and active content and to help them reach and engage their most valuable audiences.
With Livestand, we're using ad formats that evoke the emotion of TV advertising with a highly-visual magazine-like experience. And they're combined with the effectiveness of an Internet ad that's data-rich, actionable, even location aware. It's all personalized and in context – just like our content.
In the first half of 2011, you'll see Yahoo!'s vast digital content library come to life through Livestand from Yahoo! – from Sports, News, Finance, Flickr, omg!, and the Yahoo! Contributor Network – as iPad and Android tablet applications.
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Read More