Apple Commands Outsized Revenue Share Across Global Device Markets [Report]

Apple crossed the $100 billion revenue mark for a September quarter for the first time this year, reaching $102 billion, driven by record results across both hardware and services. New data from Counterpoint Research shows Apple's total revenue grew 8% year-over-year, with hardware up 5% and services climbing 15%.



iPhone shipments rose 9% compared to the same period last year, giving Apple 18% of global smartphone volume and a 44% share of total industry revenue. The iPhone 17 lineup is currently outperforming the iPhone 16, with the base model playing a key role in driving volume. In China, that momentum helped fuel a 37% surge in sales during October, marking a notable rebound in the region.


The Mac emerged as the fastest-growing hardware category for the quarter. Refreshed products and stronger demand from professional and commercial buyers helped Apple capture 11% of global volume and 27% of revenue. This growth follows the recent launch of the M5 MacBook Pro and aligns with signals that additional high-performance Macs are on the way.

Apple's grip on the tablet and wearable markets remains firm. The iPad continues to dominate with 34% of global unit volume and 57% of total tablet revenue. In wearables, Apple Watch volume share rose to 23%, supported by a broader lineup that includes the Apple Watch SE 3, which narrowed the feature gap with higher-end models like the Series 11.

AirPods held a 21% share of global unit volume while capturing 45% of total category revenue. That gap highlights Apple's pricing power in the segment, further reinforced by the release of the AirPods Pro 3.

Apple's services division also reached a major milestone, surpassing $100 billion in revenue for the financial year. The segment has now posted double-digit growth for nine consecutive quarters, solidifying services as a core driver of Apple's margins as offerings like iCloud, Apple Pay, and the App Store become increasingly embedded across the ecosystem.


Please download the iClarified app or follow iClarified on X, Facebook, YouTube, and RSS for more Apple news.