Apple Highlights Powerbeats Fit in New 'Dare to Dream' Ad Starring Travis Scott [Video]

Beats and Travis Scott have teamed up for a new ad titled "Dare to Dream," spotlighting the recently launched Powerbeats Fit. The spot traces the musician's path from his childhood bedroom to headlining massive stadiums, underscoring his persistence and the role Beats hardware has played since the early days of his career.



From his childhood bedroom to filling stadiums, Travis never gave up on his dream. Beats has been with him since the start. Now the all-new Powerbeats Fit is along for the ride...


The partnership continues a recent run of high-profile, artist-led campaigns for the brand. It follows a kung fu-inspired spot featuring streamer IShowSpeed that emphasized the stability of the Powerbeats Pro 2. This time, the creative leans more personal, positioning the Powerbeats Fit as a companion for those playing the long game.

Apple officially launched Powerbeats Fit on October 2, 2025, with a retail price of $199.99. The earbuds feature a secure-fit design built for movement, setting them apart from Apple's more traditional audio lineup. The Jet Black Powerbeats Fit are currently available for $199.95. Those watching for future discounts can track full price history and set up custom alerts through the iClarified Beats Price Tracker.

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