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Apple Planning Something Big for its 10th Retail Anniversary?

Apple Planning Something Big for its 10th Retail Anniversary?

Posted May 16, 2011 at 3:20pm by iClarified
Apple may be planning something big for the 10th anniversary of its retail stores that involves new hardware, overnight shifts, black curtains and NDAs, according to a BGR report.

The anniversary is May 19th and the site has heard from sources who say:

● There’s an overnight shift planned for around 10-15 individuals at each Apple Store to work from late Saturday all the way through mid-Sunday.
● During the overnight shift, it’s going to be required that employees lock cell phones in the main office. They will also have to sign an NDA with Apple.
● There are a wide variety of roles, we’re told, for the overnight shift. This includes all visuals staff, a manager, a business team member, a few Genius team members, one back-of-house employee, and a few generic Apple specialists.
● Apple stores have apparently already received hardware to install, and are expecting more hardware to come on Friday or Saturday. All materials that Apple stores have received have been instructed to be under lock and key until after close on Saturday night.
● Apple employees will be putting up black curtains at all stores so that people walking outside cannot see inside.
● Employees have had to download gigabytes of data from Apple corporate labeled, "training" in a password-protected zipped folder that won’t accessible to managers or anyone else until Saturday afternoon.
● Lastly, all Apple retail stores have mandatory meetings on Sunday, May 22nd. Most meeting are scheduled for the morning, but there are evening meetings as well.

This definitely sounds interesting and we'll keep you up to date on any developments.

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Apple Planning Something Big for its 10th Retail Anniversary?
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