Micromax's new ad campaign for their A75 Superfone Lite smartphone is boldly attacking the high price of Apple's iPhone 4S.
The A75 is an Android dual SIM phone featuring a 3MP camera, 650 MHz processor, 256MB of RAM, and expandable memory up to 32GB.
The new ad features the term 'iphone 4s' surrounded with lettering that makes it read "i can afford this iphone 4 sure'. The phone sells for 8999INR or about $167.75 USD.
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Comments (12)
Comments are closed for this article.
0
Adcpolo - December 16, 2011 at 7:22am
In every market everyone has to compare themselves with the best... But that's all they do: compare
0
Junaid - December 16, 2011 at 4:33am
This shows how cheap they are
0
Noman - December 15, 2011 at 11:58pm
It doesn't say 'i can afford this iphone 4 sure' as quoted in your text iClarified. It says 'i can afford this PHONE 4 sure'. Learn to read!
0
Sandriss - December 15, 2011 at 11:31pm
I don't think they ar competitors...:)
Different classes!
But-dual SIM is good feature! As I travel a lot- I would love APPLE to add it!
0
City - December 15, 2011 at 10:58pm
This is stupid.... 167 for a droid...... iPhone 1000 times better and only a few more bucks.... They are gunna end up getting sued for this one... Watch..
0
Danny - December 15, 2011 at 10:36pm
They can mock all they want but the fact of the matter remains the same. It is NOT an iPhone. Enough said.
0
Nick - December 15, 2011 at 10:08pm
How can they even justify the ad considering the specs of their phone are so far below the iPhone 4s it's not even funny. 3MP compared to 8MP, 650Mhz single core processor (I'm assuming it's single core) compared to 1Ghz dual core, 256MB Ram compared to 512MB and you're still really comparing the price? The iPhone 4 has better specs than that phone and is only $100, the 3GS I think has around the same specs and it's free!
0
Frank - December 15, 2011 at 10:15pm
I agree but your comparison is forgetting about the contract subsidy on the iPhone.
0
City - December 15, 2011 at 11:00pm
So true.......
0
Nick - December 16, 2011 at 12:12am
Didn't know that the price of that phone was without a contract, still though, doesn't compare.
0
Rui Fonseca - December 15, 2011 at 9:39pm
Micro who.?
0
@bonddxb - December 15, 2011 at 9:15pm
Now cheap companies like micromax also mockin iPhone. EpicFail
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