645 PRO is an iPhone Camera App for Professionals

645 PRO is a new camera app for the iPhone that aims to provide unprecedented control and unparalleled image quality.

645 PRO has been designed, from the ground up, for professional and serious amateur photographers. So it works the way a camera works, not some piece of computer software.

Every setting is managed directly from the camera-no layers of menus to negotiate. You have instant access to everything that can be controlled, from focus/exposure and white balance locking to a 645 PRO-exclusive choice between spot and multi-zone metering. And you have all the information you need, all the time, including a real-time ISO and shutter-speed reading and even a live histogram!



PRO-QUALITY OUTPUT
645 PRO is the first and only iPhone camera app to give you "developed RAW"-dRAW-TIFF files*, a workflow essential for many professionals. Its JPEGs, too, are of a quality typically associated with higher-end digital cameras, with the option to save "lossless" JPEGs.

The JPEGs are enhanced by 645 PRO's seven gorgeous Film Modes, inspired by classic film stock as used by top photographers from the 1960s through to the present day. You'll get photographs from your iPhone like you never imagined!

HIGHLIGHTS
1. Maximum image quality
645 PRO develops high-quality JPEGs with the option of completely "lossless" JPEGs. You also have the choice to save the dRAW image data in TIFF format for later post-processing.

2. Intuitive handling
645 PRO has all its controls "on-camera", providing instant access to everything.


3. Ultimate control
If it can be controlled, 645 PRO lets you control it. Exposure, focus, white balance, and more...

4. Spot metering
With 645 PRO you can choose between the standard Multi-Zone metering approach and more targeted Spot metering.

5. Low-light performance
Using Night Mode, 645 PRO has shutter speeds of up to 1 second, which can open up even the darkest evening scene.

6. Interchangable bodies
Choose the look you want for your camera-the verve of Rosso or understated Classic.

7. Interchangable backs
With five backs, 645 PRO can deliver all the leading medium format ratios from square to panoramic.

8. Professional film modes
645 PRO has seven color and B&W film modes inspired by classic film stock.

9. Live Preview
The Viewfinder can show you exactly what you will capture, so you can work precisely with the particular characteristics of your chosen film mode.

10. Interchangable focusing screens
Choose between crosshairs, Rule of Thirds or an architectural grid, keeping everything horizontal with the split-screen spirit level.

11. Real-time histogram
See how your image is balanced across five stops of exposure-even before you've taken it!

12. Essential informatiom
With its always-on LCD Display, 645 PRO shows you everything you need to know about your camera, from the ISO and shutter speed to the current flash and battery status.


You can purchase 645 PRO from the App Store for $2.99.

Read More