Lexus Uses iPad to Animate Magazine Ad [Video]

Lexus is using an iPad to animate a magazine ad for its new 2013 ES.

Starting today, readers can bring an ES print ad (found in the Oct. 15 issue of Sports Illustrated magazine) to life by simply placing the ad over the screen of an iPad while running the Lexus-created video found in this week's iPad edition of Sports Illustrated or at Lexus.com/stunning. With a single touch, users will see a static Lexus ad take off for a stunning test drive.

"The new ES proves what's possible when advanced technology is elevated by style," said Brian Smith, Lexus vice president of marketing. "This ad not only communicates that message, but literally replicates the paradigm itself, allowing us to bring an interactive layer to a traditionally static medium."


Take a look below...

[via CultofMac]