iPhone 5 Launched to Long Lines in India [Video]

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Posted November 6, 2012 at 7:55pm by Shalom Levytam

Apple has shifted its strategy to launch the iPhone 5 in India and started to utilize distributors to promote its device, reports The WSJ.

Due to strict regulations, Apple is unable to sell its iPhone via branded stored and so it has been using Indian telecom providers to reach customers. For the iPhone 5, the company decided to use the local operations of larger distributors.

The Cupertino, Calif. company has recently tied up the local operations of Ingram Micro Inc., a large U.S.-based distributor of technology, and Redington (India) Ltd., a local distributor with 12,000 smaller partners across the country, the person said. Redington confirmed that it has added iPhones to the list of Apple products it is selling in India. A spokeswoman for Ingram Micro wasn’t immediately available for a comment. Apple declined to comment.

The move may not increase profits; however, it should increase market share. Notably, the iPhone 5 did launch to long lines and much ado as can be seen in the videos below.

Read More [via Fortune]

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Amit Shenoy - November 7, 2012 at 11:49am

Someone please delete the first video. That channel is not a reliable source for information and should be ignored.

Vikram - November 7, 2012 at 6:03am

please for god's sake delete the first video! one of the worst channels of india, and they have misreported every possible thing.

iMe - November 7, 2012 at 3:19am

I had bought it by paying Rs 3000 extra (approx 50$) extra because of shortage in supplies

Junaid - November 7, 2012 at 7:38am

What is the price of unlocked iphone 5 in India?

iMe - November 7, 2012 at 10:13am

iPhone price in India is Rs45,500 i.e 840$

Leggoman - November 7, 2012 at 1:16am

And we know why they make so few on the first run as they don't spend enough time testing make it get it out make as much money as they can and hope it works. If it dont then dont have to replace to many. if they sent more time testing geting every thing right they could ship more to start with. Then make and ship more as needed. They don't care if you have to wait weeks to get your hands on one. Report after report we sold so many in three days right great then run out. If you believed in what you make and it works ship more so your customers don't have to wait.

someone - November 6, 2012 at 10:58pm

The launch of the iPhone 5 in the Indian market brings up interesting discussions regarding global distribution.

as1956 - November 7, 2012 at 5:09am

Considering the size of the population and the emerging market, it is a significant region for Apple's growth.

Wowww - November 7, 2012 at 10:11am

If India is a poor country than apple won't launch iPhone 5 so soon in India despite of all the demands in Europe and America

Guest - November 6, 2012 at 10:57pm

Apple can't even keep up with the U.S. demand for iPhone 5, why are they shipping them overseas?

no wat - November 7, 2012 at 5:06am

Because its fast to ship from china to India then china to us ?

rain111 - November 7, 2012 at 10:43am

hahaha +1 to your comment!

Leggoman - November 6, 2012 at 10:42pm

More to the point why sell to India when every place you try to get iPhone 5 is three weeks wait. Apple needs to ship more phone to cover this waiting time before starting to open other sails outlets. Should of had more ready to ship to cover demand,