IBM has released a benchmark infographic that examines Black Friday commerce trends.
Highlights: ● Online sales increased 20.7% ● Shopping peaked at 11:45 EST ● Average order value was $181.22 ● Mobile sales accounted for 15.3% of online sales ● 9.8% of mobile purchases were made on the iPad ● 8.7% of mobile purchases were made on the iPhone ● 5.5% of mobile purchases were made from an Android device.
Take a look at the full infographic below...
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Portcitybob - November 26, 2012 at 3:06am
Sorry, but your math doesn't add up! 9.8% (iPad) 8.7% (iPhone) 5.5% (droid) = 24% of mobile sales not 15.3
![Apple iPad Led Mobile Black Friday Shopping [Infographic]](/images/news/25844/98217/98217-64.png "Apple iPad Led Mobile Black Friday Shopping [Infographic]")
![Apple iPad Led Mobile Black Friday Shopping [Infographic]](/images/news/25844/98218/98218.png "Apple iPad Led Mobile Black Friday Shopping [Infographic]")
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