How Do We Decide Which Mobile Device to Buy? [Chart]

How Do We Decide Which Mobile Device to Buy? [Chart]

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Nielsen’s 2013 Mobile Consumer Report details which criteria buyers use when choosing a new mobile device.

Consumers around the world are collectively embracing mobile devices and the criteria they use to determine which device to buy vary from country to country. Getting good value for the money spent on a device matters more to consumers responsible for purchase decisions in the U.S., U.K., Italy and China. Russian consumers say they care more about "stylish design" when deciding which mobile device to purchase, while Chinese consumers are more concerned with having a wide choice of applications to use on their device.

Check out the chart below...

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How Do We Decide Which Mobile Device to Buy? [Chart]

roger - March 4, 2013 at 8:12am
US buyers dont care about design, OS, ease or apps! Value for $$!! shows how messed up the economy is.. and ironically, apple continues to target them more and more
Ken - March 4, 2013 at 2:08am
Yep. "Good Operating System" and "Easy to use" don't matter much in the US. That explains how Android devices can even have a decent showing in the US. "Good Value for money" though, should be replaced with "Not Expensive." Cause Android devices are such pieces of crap that they really are not good values.
Paul - March 4, 2013 at 6:20am
I laughed at how ignorant you are, tnx for making my day! lol
Ken - March 4, 2013 at 11:27am
Lost? You didn't realize that the lower case i at the beginning of the iClarified name indicated that this is a site for iDevice enthusiasts? If you are looking for Android news, you need to go to www.POS.com
Rick - March 5, 2013 at 4:13am
I did type www.POS.com and got routed to this site and after seeing your ignorance, I am convinced that this is a POS site...idiot isheep...
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