App Store Accounts for 3/4 of Revenue From Mobile App Stores

The Apple App Store accounts for 74% of revenue from all four major mobile app stores, according to a Canalys report.

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App downloads across the four stores – Apple’s App Store, Google Play, the Windows Phone Store and BlackBerry World – climbed 11% in Q1 2013 worldwide over the Q4 2012 total, while direct revenue from paid-for apps, in-app purchases and subscriptions combined grew by a slightly more modest 9%. Combined, downloads from the stores totaled more than 13.4 billion, and revenue reached $2.2 billion (before revenue sharing is taken into account).
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Robust growth, both in revenue terms and download volumes, was seen in mature mobility markets, such as North America, up 8% and 6% respectively, and Western Europe, up 8% and 10% in Q1. Worldwide, Apple’s App Store accounted for the largest indexed proportion of revenue between the four stores, at around 74%, while the Google Play store saw the greatest number of downloads, accounting for about 51% of the stores’ collective total, with Apple close behind.
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"Apple’s App Store and Google Play remain the heavyweights in the app store world. In comparison, BlackBerry World and the Windows Phone Store remain distant challengers today, though they still should not be ignored," said Tim Shepherd, Canalys Senior Analyst. "Each of these four stores represents a different market proposition for developers, and remains the primary outlet to reach users on the platforms they serve."


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