iPhone 4 Sales Triple in India Due to Buyback Promotion

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Posted April 12, 2013 at 7:13pm by iClarified

iPhone 4 sales have reportedly tripled in India thanks to a new buyback promotion being offered by Apple, reports Times of India. The company is giving customers a discount of at least Rs 7,000 in exchange for any smartphone.

Leading multi-brand retail chains like The Mobile Store, Future Group's eZone, Next Retail and Reliance Digital, which together have run more than 1,100 stores, said the iPhone 4 has become one of the top three selling handsets by value, along with Samsung's Galaxy Grand and Note II. While executives in these chains refused to share specific sales data, they said iPhone 4 sales have shot up three times since the exchange offer was unveiled last week.

Customers trading in a smartphone for the iPhone 4 will get at least a discount of Rs 7,000. If their phone is valued higher than Rs 7,000 on the used phone market, they will get that value. Retailers are being credited Rs 5,000 by Apple and can pocket the money earned by selling the old phone.

The campaign's success shows why it's likely Apple is working on a low cost iPhone to address emerging markets such as India.

Read More [via 9to5Mac]

iPhone 4 Sales Triple in India Due to Buyback Promotion

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JAG - April 13, 2013 at 8:08am

They wanted every TOM, DICK and HARRY to carry this....

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RR - April 13, 2013 at 6:45am

Apple is using all channels to promote this offer in India in a big way... with Full page ads in all newspapers, TV commercials in all channels & in all FM Radios ;) they just want to sell off all stock. May be the have stock more than the demand, and in main countries everyone has one & not much demand. I hope they may announce next gen iPhone soon.

Jess - April 13, 2013 at 6:11am

If I was in India I would be so happy, the iphone 4 is still my favorite phone for it's screen clarity and color, much better than the 4S and it's more sensible user size than the 5. I do not care about any other phones so the 64gb 4 is the ultimate for me.

Suril - April 12, 2013 at 11:32pm

Apple is dumping trash in India!

riz - April 13, 2013 at 1:24pm

my iphone 4 is not a trash. let me see yours n what my jailbroken iphone 4 cannot do.

pikeman - April 13, 2013 at 2:10pm

What! Are you 2?

DavidG - April 12, 2013 at 10:25pm

Great business move for everyone.

John - April 12, 2013 at 8:20pm

Now we need a program like that here in the USA.

Prakash Munjuluri - April 12, 2013 at 7:34pm

Woww Thats Great to hear..good news for iPhone lovers in India..Thank to Apple..I Hope in future India will emerge as Top Country & stands in top 3 places in iphone & Apple products sales..India(130crore population) is very big market for Apple products like iPhone,iPod etc if they are available with good affordable prices in a better way to buy(like payment in EMIs,exchange offers,etc)..