November 29, 2022
Apple Reportedly Cuts iPhone 5c Production By 35%, Increases iPhone 5s Production By 75%

Apple Reportedly Cuts iPhone 5c Production By 35%, Increases iPhone 5s Production By 75%

Posted October 19, 2013 at 3:32am by iClarified · 34943 views
Although Apple has cut iPhone 5c production by 35%, it has increased iPhone 5s production by 75%, according to DisplaySearch channel checks.

Their report blames disappointing iPhone 5c sales on two factors: an increase in price to hit profit targets after Chinese carriers cut subsidies on the iPhone 5c and market expectations that the iPhone 5c would be a low-cost smartphone.

First, Apple is a profit-driven company, and decided to raise their price in order to hit its profit target when Chinese carriers cut their subsidies on the iPhone 5c. The selling price of the phone is determined by material cost, target profit margin, and subsidy. The company could have sold the 5c at a much lower price (as the market expected); however, Chinese carriers were aggressively gaining new subscribers through device subsidies during Golden Week (first week of October). If Chinese carriers allocated a higher subsidy to new iPhone 5c subscribers, they would have less to subsidize other brands’ devices. Perhaps Apple miscalculated the launch timing, considering they were aiming at the China market.

Second, the market’s expectation of what the iPhone 5c would be was very different from how Apple wants to position itself. It was not Apple’s intention to develop a product targeting the “low-cost” smartphone segment. However, rumors about iPhone 5c being “cheap” were circulating as early as Q3 2012. The fact that the iPhone 5c is nearly identical to the iPhone 5 – and is not cheap – disappointed some consumers.

Notably, the iPhone 5s is still showing a 2-3 week ship time from the online Apple Store and Verizon CFO Fran Shammo indicated that they could have sold more devices if the supply was there.

“We did encounter iPhone supply constraints that created a backlog at the end of September,” Shammo said. “And that resulted in some carryover to the fourth quarter.”

Despite the iPhone 5s outselling the iPhone 5c two-to-one, it's still believed that eventually iPhone 5c sales will perform better due to the device's lower cost.

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Apple Reportedly Cuts iPhone 5c Production By 35%, Increases iPhone 5s Production By 75%
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Great. - October 20, 2013 at 2:27pm
If you want the best and fastest smartphone. Get the 5s. Geekbench scores Apple iPhone 5s: 1410 (single core score), 2561 (multi core score) LG G2: 882 (single core score), 2355 (multi core score) Samsung Galaxy S4: 687 (single core score), 1939 (multi core score) HTC One: 643 (single core score), 1805 (multi core score) Apple iPhone 5c: 711 (single core score), 1281 (multi core score) Samsung Galaxy S4 Mini: 649 (single core score), 1135 (multi core score) HTC One Mini: 477 (single core score), 880 (multi core score)
BritBrat - October 19, 2013 at 9:49am
Finally got our iPhone 5S's!!! Very impressed indeed! Very worth the nearly 1 month wait!
iCrunch - October 19, 2013 at 6:55am
And next year, we'll finally get our 5-inch-ish screen, which will bring a lot of the Crapdroid users back to iPhone right when all the 2-year contracts are up. I'm talking about those who left only because they wanted a bigger screen. I know several, as a matter of fact, but they're coming back. :-D
Great. - October 19, 2013 at 4:23am
Apple is doing the right thing to adjust their pricing strategy. Besides, the 5s being so popular isn't a bad thing at all!
Greatest fact
Greatest fact - October 19, 2013 at 4:47am
'nuff said, true that!
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