Roku CEO: Apple TV is Just an iPad Accessory, Loses Money

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Posted March 28, 2014 at 3:17pm by iClarified

Roku CEO Anthony Wood dismissed the company's competition in an interview with Peter Kafka at the first-ever Code/Media event in Santa Monica.

"Apple TV is essentially an accessory for the iPad. They lose money, which is unusual for Apple," he said Thursday. "If you're losing money, why would you want to sell more?" He also noted that the day Apple launched its $99 box, Roku sales doubled.

Wood also addressed rumors that Amazon would be launching a video streaming box next week.

“Every year about this time, the Amazon box comes up that they’re about to launch. And the new Apple TV is about to launch … We’ve been competing with Apple TV for six years now, and every year, we’ve grown,” Wood told Kafka. ”We’re in the TV platform business. Our goal is to be the operating system for TV.”

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Read More [via CNET]

Roku CEO: Apple TV is Just an iPad Accessory, Loses Money

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Shane Newbanks - March 30, 2014 at 12:58am

The Apple TV is worthless until its jailbroken. Then its priceless.

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gamerscul9870 - March 30, 2014 at 1:11am

It's worthless unless it's ahead of others jailbroken or not.

orlzx6r - March 30, 2014 at 12:51am

If Apple really is loosing money on Apple TV, that literally makes this product a steal. I'll take two please!

gamerscul9870 - March 30, 2014 at 12:52am

I doubt it's happening now.

gamerscul9870 - March 29, 2014 at 2:02pm

If it's an accessories, is that what it says on their site? You think it works like that ropoo CEO?

Xtoast - March 29, 2014 at 1:33pm

An iPad accessory huh, that's funny I don't have an iPad

toukale - March 28, 2014 at 4:15pm

If atv is losing money then Roku is in a lot of trouble. Apple has scale on their side, plus the parts on atv are left over from the iphone 4S and I doubt Roku gets better deal than apple, enough said.

gamerscul9870 - March 28, 2014 at 4:06pm

Roku is just attempt to win without mobile products, losing minds there I see.

PaladinLV - March 28, 2014 at 4:03pm

Any CEO that needs to "trash" the product of competition is either looking for publicity, their product is in trouble, or both.

Delric - March 28, 2014 at 5:15pm

The problem with trash talk when you are CEO is that you are not erring on the side of caution. There has been many CEOs that had diarrhea of the mouth and it came back to bite them in the worst possible way. You would think that they as CEO would learn from others who shaded such awful fate. The one I called to mind is the Treo Handsprings CEO; where are they now?

Apple TV fan! - March 28, 2014 at 3:29pm

Okeeeeeeeeee!!!! Is a joke!!!! Ha!