Billboard is reporting that Apple could unveil Jimmy lovine and Dr. Dre as executives at WWDC. Apple is reportedly in talks to acquire Beats for $3.2 billion and may have already closed the deal.
According to the report, the deal is expected to be announced later this week.
Both are expected to join Apple in yet-to-be confirmed executive roles. One person said Iovine would likely oversee all of Apple’s music strategy and handle relationships with labels and publishers.
It's believed that Apple's interest in Beats is motivated by plans to launch a music subscription service which would compete with Spotify and others. iTunes music downloads dropped 13% in the last quarter and Apple is looking for ways to address the decline in sales.
Notably, the WSJ also reported that both Dr. Dre and Jimmy lovine are likely to take senior positions at Apple following the acquisition.
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Comments (5)
Comments are closed for this article.
0
vix - May 14, 2014 at 12:15am
The Beats headphones are not great, and Beats bought the MOG streaming service. Apple should have just gone directly to MOG to purchase, or purchased Grado if they wanted high-quality headphones.
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gamerscul9870 - May 14, 2014 at 12:26am
You can always fix what's broken and this article is a perfect example. Why improve something else nowhere close to being bankrupt like beats? If Apple has the best earbuds then someone has got to have the best headset.
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Mike Power - May 13, 2014 at 3:16am
The leadership from WhatsApp is highly regarded. They likely bought Beats because they were starting their own music sales service, and Apple wants to control the market and reduce competition.
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gamerscul9870 - May 12, 2014 at 8:15pm
Hell yes apple headphones!!
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Mukai - May 12, 2014 at 8:14pm
Wow, new executives. Now we might see high-profile figures from the music industry joining Apple. Interesting.