Heathrow Says Samsung is Being 'Tongue-in-Cheek', Terminal 5 Signage Has Not Changed
Posted May 17, 2014 at 8:38pm by iClarified
Heathrow has issued a statement on the Samsung announcement that it is taking over the 'signage, wayfinding, website and every single digital screen' in Terminal 5.
"Heathrow Terminal 5’s signage and passenger wayfinding has not changed," a Heathrow spokesperson told iClarified. "Samsung have rented advertising space in Terminal 5 with a tongue-in-cheek campaign using the line: 'Terminal Samsung Galaxy 5S'."
Contrary to the original press release, it appears that Samsung's ad campaign is more typical in nature and won't be a rebranding of the airport terminal.
If you've snapped a picture of the new ads, send us a tip!
"Heathrow Terminal 5’s signage and passenger wayfinding has not changed," a Heathrow spokesperson told iClarified. "Samsung have rented advertising space in Terminal 5 with a tongue-in-cheek campaign using the line: 'Terminal Samsung Galaxy 5S'."
Contrary to the original press release, it appears that Samsung's ad campaign is more typical in nature and won't be a rebranding of the airport terminal.
If you've snapped a picture of the new ads, send us a tip!