The new Samsung Galaxy S5 was the third best selling smartphone in Britain during May, lagging behind its older iPhone 5S and 5C rivals, reports Kantar Worldpanel.
May was the first full month of Galaxy S5 sales since its European release. Despite its blockbuster launch, the Galaxy S5 was only the third highest selling smartphone in Britain behind the iPhone 5s and 5c. However, among those who did buy the Galaxy S5 across the five largest European markets, 17% switched from Apple. Over half, 58%, of European Galaxy S5 buyers were existing Samsung owners.
Across Europe, Android is the number one operating system with 73.3% of the market. Apple comes in second with 16.6% and Windows is third with 8.1%.
Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, said: “ The Samsung Galaxy S5 has had some success in attracting former iPhone owners across Europe. In general, consumers buying the Galaxy S5 were primarily attracted by its large screen size. This is something Apple is likely to address with the rumoured larger screen iPhone 6 launch expected in late September"
"In the USA the Samsung Galaxy S5 was the second highest selling smartphone in May just behind the iPhone 5S. However, at a total brand level Samsung claimed the top spot with 36.8% of sales versus 32.5% for Apple over the past three months. Apple loyalty is high in the US, with former iPhone owners making up just 8% of Galaxy S5 sales. The majority of those switching to Samsung were LG and HTC users."
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Comments (4)
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Guest - July 4, 2014 at 9:07am
@Tony I've had an iPhone 5 since March 2012, that's 1 year and 4 months and I have never had a problem. I even dropped it many times on the floor on its screen and back from semi-high levels and nothing happened, whereas, my cousin owns an S2 she's had it almost for a year, it fell on the floor and the screen is fully broken. She's even had problems with the software, so I believe the iPhone 5 is better than those Samsung products!
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somebody - July 4, 2014 at 8:58am
Samsung just releases all kinds of different phones when they are in a hurry, that's why they have A LOT of phones.
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EddieJ - July 2, 2014 at 6:22pm
This is obvious. Samsung couldn't figure out what Apple was coming out with for this year model yet they had to release something in order to capture consumers with contact before iPhone 6 came.
Here is the result. Many are waiting for iPhone 6 including me.
![Apple Shows Rare Prototypes Even Tim Cook Had Never Seen Before [Video]](/images/news/100425/100425/100425-160.jpg "Apple Shows Rare Prototypes Even Tim Cook Had Never Seen Before [Video]")
![AirPods Max 2 Release Day: Apple's New Headphones Drop to $529 on Amazon [Deal]](/images/news/100421/100421/100421-160.jpg "AirPods Max 2 Release Day: Apple's New Headphones Drop to $529 on Amazon [Deal]")
