Jonathon Ive Talks About Design

Apple Senior Vice President of Industrial Design Jonathan Ive delivered an address at London's Royal College of Art before receiving an honorary doctorate.

Twitter user pfinette was able to post some of his quotes from that address giving us an insight to how design works at Apple.

"I can't imagine designing without making. (Talking about building physical products)"


"I love making prototypes. We go right from idea to prototypes. I just love making objects."

"Prototypes create this dramatic shift in the conversation - suddenly it becomes tangible and the silence goes away."

"When you do everything to make the very best product, it also means your very focused on just a few products."

"We don't do focus groups. They just ensure that you don't offend anyone."


"My drawing skills are terrible... and I'm a lousy presenter. So I focus on designing instead. :)"

Read More [via MacWorld]