Intuit to Launch Quicken for iPhone

Intuit Inc is planning to offer Quicken personal finance software on the iPhone for $3 dollars a month according to an article by Reuters.

It hopes the product, which launches on January 8, will vastly expand Quicken's 14 million users and boost the market penetration of a brand that already generates about 1.7 million new copies of software a year, Intuit senior vice president Rick Jensen told Reuters in an interview on Tuesday.

"Our first mission is to make sure we are solving the needs of people who are not currently using a personal finance solution," he said.


The version that Intuit has developed for iPhone has been designed for use on-the-go, offers fewer features than the version for regular Web browsers and is optimized for iPhone screens.

Intuit has decided to customize the software for iPhone first because Apple enthusiasts tend to be early adopters of new technologies.

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