May 20, 2024
New Canadian Wireless Carrier to Launch as WIND

New Canadian Wireless Carrier to Launch as WIND

Posted August 10, 2009 at 7:29pm by iClarified
Globalive Communications has announced that their new Canadian wireless service will be launched as WIND Mobile.

“Today, we get one step closer to offering Canadians more choice, innovation and affordability when it comes to their wireless provider by bringing an already-recognized global wireless brand to Canada” said Anthony Lacavera, Chairman of Globalive Holdings. “WIND is an established and growing brand with a successful history of over 10 years in two large European markets, and Canadians will benefit from the economies of scale of this relationship. By choosing the same brand name, we are able to not only leverage WIND’s challenger status, but also its operational intelligence and experience.”

WIND is currently being developed based on feedback from Wireless Soapbox, which has shown that Canadians are frustrated with their current carriers. WIND is harnessing this power of conversation by meaningfully engaging customers in the co-creation of a better mobile experience. This direct challenge to conventional mobile service models aligns the company to the challenger status of the WIND brand and recognizes and celebrates the power that customers have, representing the positive change in mobile.

“This is an exciting day for wireless in Canada and a historic moment for our company,” said Ken Campbell, CEO of Globalive Wireless. “WIND is founded on the power of conversation and we believe that through a healthy dialogue with our customers, we can create a wireless service that will surpass our competitors’ current offerings. It’s time to raise the bar for wireless service in this country and make Canada’s wireless services comparable to the likes of Europe and the United States.”

WIND is already growing fast. Starting today, WIND is actively looking to immediately fill 300 positions in customer service and up to 2000 more positions within the next 12 months.

Read More [via BGR]

New Canadian Wireless Carrier to Launch as WIND

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Comments (4)
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ziad - August 11, 2009 at 1:24am
i will be the first one who will switch to globalive, i have now Fido grandfathered plan my bill is 75 for plan unlimited local calls and 1000 minutes USA and canada + feature + data plan i pay over 130$/month and i hate Fido since got bought by Rogers. the funniest part i am not allowed to get iphone unless i loose my 6.95 discount for access fee. 9 years with fido never got any phone from them and i start hating this company. i wish that i globalive will make it hard and i will be one of the supporter all my friends who got calls from fido and rogers to renew there agreements i told them to wait untill globalive launch they will get better plans then those monopoly fido and rogers. hope globalive will have reward program for refferals as this will grow fast.
GB- - August 10, 2009 at 8:37pm
signed3yrs - August 10, 2009 at 10:14pm
i just signed a 3 year contract LOL
GB- - August 11, 2009 at 10:19am
:( Me too...
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