February 22, 2026
Angela Ahrendts on Buying the Apple Watch: 'The Best Way to Get in Line is Online'

Angela Ahrendts on Buying the Apple Watch: 'The Best Way to Get in Line is Online'

Posted April 4, 2015 at 7:00pm by
Angela Ahrendts recently sent a video to Apple Store employees entitled 'Keep it confidential - a message from Angela', reports Business Insider.

The video had tips for employees on how to handle pre-order day for the Apple Watch. The company confirmed just yesterday that pre-orders for the smartwatch will begin at 12:01 AM PDT on April 10th.


Notably, in the video, "she kept saying that 'the best way to get in line is online,' implying that people should order them online even if they come into the store."

It's been repeatedly stressed that in-store stock of the Apple Watch will be low and that Apple may not even sell the device to walk-ins on launch day. However, you will be able to reserve an Apple Watch for pickup in store.

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[via BI]


Angela Ahrendts on Buying the Apple Watch: 'The Best Way to Get in Line is Online'
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Comments (10)
Comments are closed for this article.
justabrake
justabrake - April 5, 2015 at 12:39pm
I could only imagine the returns !
Techno
Techno - April 5, 2015 at 12:35pm
Once the watch starts to run short and those who didn't get a watch want one, let's see how much more someone will pay to get one. It could be a great investment.
Ren
Ren - April 5, 2015 at 8:14am
I stick with my Rolex thank you. Your watch will be $0.00 value in 7 to 10 years and will stop working.
gamerscul9870
gamerscul9870 - April 6, 2015 at 2:13am
I'll stick to top quality watches, thank you. I prefer something that will last a lifetime.
Ren
Ren - April 5, 2015 at 7:58am
Very expensive Chinese Made watch that will be obsolete next year and need charging everyday. Go buy and waste your money.
gamerscul9870
gamerscul9870 - April 6, 2015 at 2:11am
JK. Cheaply costed American made watch that will be undated for the next few years like ad 2 for example to this day and charges once a day. Better make the life fullest with your money.
HfyDom
HfyDom - April 5, 2015 at 6:19am
I won't buy one as it wouldn't do anything extra other than the health stuff and apples first gen is usually left behind from software updates as its under powered or they just won't do it as there very little difference between this one and the next one .
Petr
Petr - April 4, 2015 at 9:04pm
The best way for me is to skip iWatch.
SimonSays
SimonSays - April 4, 2015 at 9:08pm
That's great because there is no such thing as an iwatch.
gamerscul9870
gamerscul9870 - April 4, 2015 at 10:15pm
The best way for me is Black Friday.
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