iOS 9 Lets Developers Build Ad Blocking Software for Safari

iOS 9 Lets Developers Build Ad Blocking Software for Safari

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iOS 9 could let developers build an ad blocker for Safari, according to pre-release Safari 9 documentation. New 'content blocking' Safari extension would allow developers to create a JSON file that would be passed to Safari on iOS that would block certain images, scripts, cookies, and more.

The new Safari release brings Content Blocking Safari Extensions to iOS. Content Blocking gives your extensions a fast and efficient way to block cookies, images, resources, pop-ups, and other content.

The content blocking extensions would only apply to browsers, so developers would not be able to block ads in existing apps. Apple would still have to approve any content blocking extensions like Ad Block before developers could distribute such programs on iOS, so it remains unknown if the company what the guidelines are for such extensions. Ad blocking software has been around for years on all desktop browser, including Chrome, Firefox, and Safari. in 2013, Google removed all ad-blockers from the Play Store to precent ad revenue from slipping away.

It remains unclear what motivated Apple to create an API for developers to build ad-blocking extensions. Perhaps it is hoping to sell more iAds through its recently launched News app, or perhaps it's trying to hurt Google's iOS ad revenue -- which makes up a large percentage of the company's overall mobile ad revenue.

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iOS 9 Lets Developers Build Ad Blocking Software for Safari

FPM - June 10, 2015 at 4:35pm
Right out of the box, now for Mac version.
jmarq123 - June 10, 2015 at 3:45pm
You do realise that it's the ads that allows the website to be free to us.
DarrenK - June 10, 2015 at 4:03pm
Bull. Amazon, EBay. Walmart, Macys, etc. will let you access their sites without annoying third party ads. The FREE service is a myth. You become their product when you use their "free" service. They will scan your message contents, record your browsing history, search queries and track your GPS location. Then, sell that info to third parties for advertising, surveys and government agencies for surveillance. Is that okay with you?
DarrenK - June 10, 2015 at 3:32pm
About time for Apple to cutoff Google's air supply.
Really - June 10, 2015 at 3:06pm
Now if we could only block iclarified ads
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