Apple Posts New Hey Siri Ad Featuring Bill Hader [Video]

Apple has posted a new ad highlighting the iPhone 6s' new hands-free Hey Siri feature. The ad features actor and comedian Bill Hader, who also made an appearance in the original iPhone 6s ad. The ad, titled Prince Oseph, features Siri reading unread emails, including one from a prince who claims he is offering a once in a lifetime investment opportunity.

The iPhone 6s is here, and the only thing that’s changed with Siri is everything. Because now you just say “Hey Siri” and Siri’s there, hands-free. Which can come in handy.

Apple posted a slew of new iPhone 6s ads this week that highlighted the new camera features and hands-free Siri. Those ads also featured celebrities including Steph Curry and Jamie Foxx.