Microsoft Mocks MacBook's Speed, Resolution, Lack of Touchscreen in New Ad [Video]

POST

MAIL

Posted September 16, 2016 at 3:05pm by Shalom Levytam

Microsoft is out with a new ad for the Surface Pro 4 that takes aim at the MacBook's speed, resolution, and lack of a touchscreen.

We’ve gone country, but the Surface Pro 4 is at home anywhere with its powerful Intel processor, detachable keyboard, pen, and touch.

The company is likely hoping its message will resonate with customers since many are frustrated that Apple hasn't updated its MacBook Pro in 486 days and its MacBook Air in 557 days.

Take a look at the ad below...

Surface Pro Song

Get the iClarified Daily Newsletter

Apple news, rumors, tutorials, price drop alerts, in your inbox every evening, free.

Unsubscribe at any time.

Add Comment

Would you like to be notified when someone replies or adds a new comment?

Yes (All Threads)

Yes (This Thread Only)

Notifications

Would you like to be notified when we post a new Apple news article or tutorial?

Yes

Comments (18)

Comments are closed for this article.

LonDikLong - September 18, 2016 at 6:31am

Let's see, you spend 1000 on both device. Year 1, Windows starts to have issues while Apple runs like new. Year 2, Windows crashes a lot while Apple still runs like new. Year 3, you replace the Window Wes device and spends another 1000 dollars while Apple still runs like new. Fast forward to year 6. You spent over 6000 dollars on replacements and parts to keep the Windows running and While the original Apple purchase runs like new. This is a tough decision.

Mang Domeng - September 18, 2016 at 4:42pm

I agree with you. I had my mid 2009 15" core 2 duo macbook pro for 6 years and still running. My investment in a laptop for graphic projects has paid off and it is still running until now with the latest macOS installed. Compared to my HP windows laptop with wacom pen interface included in the windows vista with the same specs, lasted only until 6 months because of the overheating, slowdown issues. The fact that I maxed-out the specs of my HP laptop for my graphic projects didn't paid off with the money I invested in my first laptop. After that then I gave macbook pro a try. At first I was a dummy using it after a long time I've used it I finally mastered it and made it my tool of my trade. I told myself if I will replace it as soon as Apple discontinues it by not supporting it in their macOS release, viola! It is still updated. Now I am using my macbook pro as my server at home for my Apple TV media via iTunes. It is still useable after it's 6year lifespan. 6 years of investing in a Mac has paid off and will upgrade a new one soon with no regrets.

Mang Domeng - September 18, 2016 at 4:43pm

That's how apple fanboys enjoy their Apple products.

marc767 - September 18, 2016 at 5:56pm

Ha ha ha. True! Windows never!

Mang Domeng - September 19, 2016 at 12:08am

Hahaha! Mac forever!

Fernando - September 16, 2016 at 6:24pm

Why are they comparing the Surface with a Macbook and not an iPad Pro? Will they be comparing it next to airpods and say they have no screen at all?

gamerscul9870 - September 16, 2016 at 5:04pm

No kidding. I once liked Windows back in the XP and 7 days. Those were timeless, but not heavily securing it is when it shows just how frustrating it is to use Windows especially when it comes to doing the littlest things it glitches over, but now I stay the hell away from modern Windows as far as possible. It shows that Microsoft doesn't care about making it look good in order to stand out (which is the tip of the iceberg for many reasons I will never upgrade), but my parents reacting to how faulty the Windows 8/10 computers are they bought accurately sums it all up.

marc767 - September 18, 2016 at 6:04pm

Exactly Bob, my iPad is meant for screen touching. Touching a laptop screen dirties the screen, and an apple mouse is perfect, since my hand is closer to the mouse, why must i keep lifting my hand. Silly PC people.

Apple Dev Team - September 16, 2016 at 3:18pm

Just Buy iPad Pro with smart keyboard and Mock it Surface Pro 4

AnnaT - September 16, 2016 at 3:35pm

I like my iPad Pro but I admit it kinda seems like a "me too" product and one that doesn't really stack up all that well. I can't run real macOS apps on it. I am a little envious of my Surface friends who can run their touch apps alongside their regular Windows apps. Annoying as an Apple fan.

gamerscul9870 - September 16, 2016 at 5:06pm

You can jailbreak the iPad Peo to make it look like OSX and actually run it on the iPad Pro if that satisfies you.

Mang Domeng - September 18, 2016 at 5:35pm

AnnaT: If you are a graphic artist (just assumed that you are) with a Macbook pro and an iPad pro already why frustrate on what you have when you can bring out the full potential of your devices. Here's an example. You can use your ipad pro like a Wacom cintiq by installing a $30 app called Astropad. It mirrors your macbook pro's screen controlling it by finger or an Apple Pencil which I think you already have, plus giving you a two screen advantage. The best thing about this is that it doesn't lag when plugged via usb or connected wirelessly in a strong connection. You also have a 2048 pen sensitivity compared to the on the iPad Pro compared to their stylus which is only 1024. You also have the best accurate control by the sensors installed in the Apple Pencil. You are using the power of your macbook pro without sacrificing the hardware because the Astropad uses the iPad's hardware. I bet your friends only have the basic version of the windows surface pro 4 and not the super expensive i7 really pro (?) version. The thing that I noticed with the surface pro 4 is that the UI is not optimized for finger use. Too small buttons on a too small screen. The buttons is not proportion with the 13" screen so you always grab your pen to press those teeeny tiny buttons. Not like with the iPad pro you can press the buttons accurately even if it is a 13" screen because of how they designed the iPad pro's touch screen. Surface Pro is still a gimmick and if I am a hardcore windows user I will buy a powerful dell laptop with the amount of the expensive surface pro (?) 4.

marc767 - September 18, 2016 at 6:09pm

Apple could have loaded OS but they don't want to hurt their MacBook sales. Cause then i wouldn't buy a MacBook pro at the price its going, i would buy the big iPad pro, for ios and MAC OS

gamerscul9870 - September 16, 2016 at 3:15pm

I'm starting to think they're constantly doing this just so they can attempt to force us over or so anyone at any generation will easily see this. The resolution is not a big deal to me, the processing power can be upgraded thanks to OWC, and who cares about the pen that is still outperformed by Apple Pencil?

klj - September 16, 2016 at 3:27pm

Whoa! Your comments wreak of stereotypical ifan jealousy! It seems msft is on to something.

gamerscul9870 - September 16, 2016 at 5:01pm

Remember when the Nokia failed. They went as far they had hoped to acting like they're the best at everything, and it's being repeated here, but nonstop.

DoubleEdgeStandard - September 16, 2016 at 3:15pm

Microsoft owns Apple stock. For the record. Don't believe the hype.

gamerscul9870 - September 16, 2016 at 3:17pm

When did Microsoft own another companies stock? I don't see what Apple has to do with the connection of Microsoft.

Recent. Read the latest Apple News.

RECENT

Apple Features Still Coming After iOS 27: Health, Siri Recap, and More

iPhone 18 Pro Max AT&T Bug Requires Device Replacements

Apple to Require More Explicit Action for Full Disk Access on Mac

Twelve South Launches $39.99 AirFly Drive for Wireless CarPlay and Android Auto

Apple Watch Readiness Score: How It Works and Which Models Support It

More News

Tutorials. Help is here.

TUTORIALS