Apple Acquires German Eye Tracking Company SensoMotoric

Apple has acquired German eye tracking company SensoMotoric Instruments, reports MacRumors. The company 'confirmed' the acquisition with the following statement to Axios: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

SensoMotoric is a German company that provides computer vision applications with a major focus on eye tracking technology. It's headquarters are in Teltow near Berlin, Germany and it has offices in Boston and San Francisco.


SMI provides eye tracking systems for scientific research, professional solutions and OEM applications. The eye trackers can be combined with motion tracking systems, EEG, and other biometric data. They can be integrated into virtual reality CAVEs, head-mounted displays - such as Google Glass or Oculus Rift, simulators, cars, or computers as a measurement or interaction modality. [W]

Check out a few videos on SMI's technology below or hit the link for more details about the company. Apple is rumored to be working on a pair of glasses that will bring AR to mass consumers. Click here for more details.