iFob cuts through the virtual loneliness that now cloaks the Net. In any public hotspot, iFob lights up and shows when anyone else with iFob walks in. Unlike social networking sites which require account creation and reviewed profiles and subscription fees, iFob is free, simple, fun and game-like. With iFob users can chat with each other, or just chose to broadcast a single line about who they are, something as simple as "Here to ski," and then change what they broadcast and share depending on the interaction from other iFob users.
Unlike social networking sites such as Facebook or My Space, iFob only displays lists of iFob users who are actually in the same hotspots at the same time, meaning that iFob users who seem interesting will be close enough to look up and exchange smiles. iFob is designed to become an icebreaker to real conversations.