Samsung Regains Top Spot in U.S. Smartphone Sales [Chart]

Samsung has regained the top spot in U.S. smartphone sales following the launch of the Galaxy S8, reports Kantar. For the three months ending May 2017, iOS performed strongly in the US, Australia, and Japan. Android saw gains in GB, Germany, and France. In China, Android captured 80.5% of the market, up 1% year over year.

"Samsung regained the top sales spot in the USA in the three-month period ending in May 2017, with market share rising to 36.2% from 32.9% during the previous period," said Dominic Sunnebo, Global Business Unit Director at Kantar Worldpanel ComTech. "However, this represents a fall of 1.1 percentage points over the past year, with Apple holding a 34.0% share, up 4.7 percentage points from a year earlier. The Galaxy S8 launch helped Samsung regain the top position in the USA, but the bounce from the flagship launch was less than would be expected from a full product redesign."

Kantar reports that iOS share remained almost flat at 19.2% in China, down 0.4 percentage points year-over-year, though an improvement from 16.2% in the three months ending April 2017. Huawei's share grew 2.9 percentage points to 28.3%.


In EU5, Android accounted for 79.5% of smartphone sales in the three months ending May 2017, increasing 2.8 percentage points from a year earlier, driven by strong performance in GB, Germany, and France. iOS share edged up across Germany, France, and Spain, though declines in Great Britain and Italy meant overall iOS EU5 share remained steady, up 0.2% year-on-year to 18.4%. Europe’s big five markets include Great Britain, Germany, France, Italy, and Spain.

The iPhone 7 and iPhone 7 Plus were the top two best selling smartphone with the Galaxy S7 in third, and the Galaxy S8 in fourth.

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