Angela Ahrendts Says Apple Won't Try to Upsell Customers to the iPhone X [Video]

Angela Ahrendts Says Apple Won't Try to Upsell Customers to the iPhone X [Video]

Posted by · 8634 views · Translate

In an interview with CNBC, Apple SVP Angela Ahrendts reveals that the company won't be trying to upsell customers to the iPhone X. Rather than pushing its most expensive smartphone, employees are to try and help customers find the right device for their needs.

"Internally we said the tagline was 'an iPhone for everyone,'" she said. "I prefer that we ask you who you're buying it for. If they're 6 or 7 years old, what do they need? If it's someone who's leaning into something else, what do they need? We do that with Mac, we do that with iPad, why wouldn't we do that with [the] phone?"

Apple now has eight iPhone models in its lineup including the iPhone SE, iPhone 6s, iPhone 6s Plus, iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, and iPhone X.

Apple opened up its 497th store today on Michigan Avenue in Chicago. Check out the beautiful design in the video below!

Read More

4 leaf clover - October 23, 2017 at 9:55pm
Ridiculous entitlement starts with kids thinking they are entitled to $1000 phones at that age. Absolutely LUDICROUS,
Atti - October 22, 2017 at 7:37pm
Appel should drop the price for the iPhone X, about $200 at least
bigjiba - October 22, 2017 at 12:48pm
hahah wow apple is crazy now. i wonder if they really saying that internally(and are delusional) or that's what they want to say externally(and realize dang we need to dump these iPhone 8's . basically iPhone 8 are not selling so they are gonna recommend those while there are supply issues with the iPhone x.
CountZero - October 21, 2017 at 11:43am
Apple Policy nowdays about exclusive and top buyers is getting for the wrong way... They say about Apple Gold Watch "we have problems to sell it"... but the real thing I think it was: "Only a few ones bought because they prefer a 24k Gold Rolex or IWC who will work FOREVER instead of a piece of tech". Wrong a Mac Pro non upgradeable, wrong a super Expensive macbook pro because of retina display, and, again, non upgradeable... Technology is not Clothing...
D4xM4Nx - October 21, 2017 at 8:43am
Customers who really know what they want, made their mind up already and went there either whatever they were looking for, or they may want a purchase with a trill tho. Clueless people should go for Android, and GTFO of there fast AF :P
9 More Comments