Behind the Scenes of Apple's 'Welcome Home' Ad for HomePod [Video]

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Posted March 23, 2018 at 3:53am by Shalom Levytam

Check out this behind the scenes look at the making of Apple's 'Welcome Home' ad for the HomePod, posted by AdWeek. The ad, which you can see here, was directed by Spike Jonze and stars FKA twigs.

The almost seven-minute mini-documentary, directed by Danilo Parra, explores all the creative disciplines in wonderful detail, shedding light on the challenges that the intricate piece presented every step of the way. In particular, we get immersed in the choreography (Jonze, choreographer Ryan Heffington and movement coach Theo Lowe all work with FKA twigs on her irresistible interplay with the apartment, and herself) and the production design (the set expanded on hydraulics to allow Jonze to shoot practically). But we also see how other elements came together, like the lighting, music and VFX (it turns out there was very little CGI).

Take a look at the video below and hit the link for more details...

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Captain Tugwash - March 27, 2018 at 6:21pm

Too late to the party. Old ideas 3 years too late. Too "fat" to sit on a desk without taking up room and too expensive. Amazon is all over Apple on this..

Isabelle - March 23, 2018 at 3:24pm

Loved the behind the scenes video. Great to see artistic talent mesh well together. Twigs: look fwd to listening yo your new albumn.