Amazon Overtakes Apple to Become Most Valuable US Brand [Report]

Amazon has overtaken Apple to become the most valuable brand in the United States. Last year Google was number one but it dropped 10% in value this year taking it down to third place.

Amazon takes this year’s top spot, with its brand value growing by 42% to $150.8 billion. The surge in value for Amazon’s brand allowed it to overtake Apple (up 37% to $146.3 billion), which takes second place in the ranking, despite similarly strong growth. Google (up 10% to $120.9 billion) fell from first place to third, unable to keep pace with the remarkable growth of the top two brands.



Rounding out the top 10 are Facebook, AT&T, Microsoft, Verizon, Walmart, Wells Fargo, and Chase.


You can download Brand Finance's annual report on the world's most valuable American brands at the link below.