Tim Cook's Email to Apple Employees Following $1 Trillion Milestone

Tim Cook's Email to Apple Employees Following $1 Trillion Milestone

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AAPL surged to a closing price of $207.39 today making Apple the world's first $1 trillion company. Apple CEO Tim Cook sent an email to employees celebrating the milestone and thanking them for their work.

BuzzFeed obtained the email which you can read below...


Today Apple passed a significant milestone. At our closing share price of $207.39, the stock market now values Apple at more than $1 trillion. While we have much to be proud of in this achievement, it’s not the most important measure of our success. Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values.

It’s you, our team, that makes Apple great and our success is due to your hard work, dedication and passion. I am deeply humbled by what you do, and it’s the privilege of a lifetime to work alongside you. I want to thank you from the bottom of my heart for all the late hours and extra trips, all the times you refuse to settle for anything less than excellence in our work together.

Let’s take this moment to thank our customers, our suppliers and business partners, the Apple developer community, our coworkers and all those who came before us at this remarkable company.

Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges — and that the people who are crazy enough to think they can change the world are the ones who do. In today’s world, our mission is more important than ever. Our products not only create moments of surprise and delight, they empower people all around the globe to enrich their lives and the lives of others.

Just as Steve always did in moments like this, we should all look forward to Apple’s bright future and the great work we’ll do together.


Tim Cook's Email to Apple Employees Following $1 Trillion Milestone

tony.k - August 3, 2018 at 3:36pm
馃憤馃徏馃憤馃徏 good job
Tech Jedi - August 3, 2018 at 2:19pm
At least he acknowledged that it was the employees that are responsible for Apple鈥檚 success.
stevenlacross - August 3, 2018 at 12:38pm
G aaaaaaaaaaa yyyyyyyyyyyyyy