Apple Cuts Orders for All Three New iPhone Models [WSJ]

Apple Cuts Orders for All Three New iPhone Models [WSJ]

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Apple has cut orders for all three of its new iPhone models frustrating suppliers, according to a new report from the WSJ.

In recent weeks, Apple slashed production orders for all three of the iPhone models that it unveiled in September, these people said, frustrating executives at Apple suppliers as well as workers who assemble the handsets and their components.

Especially problematic has been forecasting demand for the new iPhone XR. Last month, Apple slashed production orders by up to a third of the 70 million units initially requested for September through February. Over the last week, Apple told multiple suppliers that it's cut back production plans for the device again.

Suppliers are worried about Apple's ability to forecast demand since it started releasing three flagship models instead of two.

Earlier this month, Lumentum Holdings, a company that provides Apple with vertical cavity surface emitting lasers (VCSELs) for Face ID, announced a significant reduction in orders from one of its largest consumers. It's believed this customer is Apple.

Additionally, the WSJ Journal says that thousands of workers have voluntarily left Foxconn earlier than intended after the company cut overtime hours that are typically available during peak production times.

If Apple is truly seeing a downturn in demand, a new deal signed with Amazon.com might help bolster sales. Yesterday, Amazon started selling the new iPad Pro, MacBook Air, Mac mini, Apple Watch Series 4, and various other Apple devices. The site will eventually sell the new iPhones as well.

More details in the full report linked below.

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Apple Cuts Orders for All Three New iPhone Models [WSJ]

damonart - November 22, 2018 at 11:00pm
Maybe because Apple phones are sick too expensieve and so fragile. Who knows! Apple does not give damn anyway!
joshWUa. - November 21, 2018 at 2:15am
It all started because they didn’t get the hint that iPhones should not cost over $1000. Let’s see if by now they get the hint. Lol not really they are hungry leaches sucking on the blood from the many customer di.cks
Neolm09 - November 20, 2018 at 6:44am
Yeah whatever, it's the price, it worths 6 months of house full supplies where I come from, I in fact do like the iphone, but not that much.
Lo - November 20, 2018 at 12:11am
Mobile phones are ri·dic·u·lous·ly expensive... Specially apple setting the trend for expensive phones. I guess this is what we get for trends.
Welly - November 19, 2018 at 7:34pm
iPhone sweet spot range is at $750 - $950
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